Category Archives: Member Spotlight

Blog: “Who Is ZooShare?” Part 2

A couple of months ago, we sent our members a gruelling 75 question survey. Amazingly…Gratefully, we received over 100 responses! Before this, we only knew the most basic information about our members–age, gender and location (which you can read about in Part 1 of this blog post). Our survey included a large variety of questions that explored other demographic data, as well as our members’ values, lifestyle and priorities. After an intensive study of the survey data, it became clear that although there are several life-stage differences between generations (marital status, kids etc), most ZooShare members share similar experiences, values and lifestyles. Scroll down to see the top 7 things we have in common:

1. A University Education

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If you are a typical ZooShare member, you are most likely university-educated (three quarters of the membership hold a BA or higher).

2. A love of Learning

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Your love of learning doesn’t fade after graduation, in fact, when asked what activities ZooShare members do the most during their leisure time, “Self education and reading” ranked above “spending time with friends and family”! You especially enjoy reading about topics concerning environmental conservation, science, technology, and travel (and if you are a Baby Boomer, you are really interested in reading up on health and wellness). Some ZooShare members love learning so much, they made a career out of it: 16% of ZooShare members work or worked in Education, Training or Library careers (one of the most common professions among our members).

3. Being Outside

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Whether it’s hiking, walking, camping or gardening, you love connecting with nature.  You also love to share this connection: 37% of ZooShare members have planted or tend to a community garden, and over 40% have attended a park clean-up.

4. Environment > $

money vs plantYour connection with nature is strong and the environment is a top priority for you. You are very willing–even extremely willing–to change your lifestyle to benefit the environment. You believe that reducing greenhouse gases is more important than improving the economy (58% of ZooShare members) so you shop green (94% of members) and passionately donate your time or money to Environmental causes (68% of ZooShare members) and species conservation (34%).

5. Political

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But shopping green and donating your time and/or money to help the environment isn’t enough! You believe in the power of being politically active: You vote for leaders who share your values, and at some point you have attended a political rally (58%) or spoken in front of City Hall (33%).  You are also likely to be left-leaning (53% of members identify as “left” on the political spectrum, followed by 28% of those who identify as “centre”, 15% who don’t identify and 3% who identify as “right”).

6. Supporters of Divestment

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Speaking of being political, you probably know about and support the Divestment Movement (70% of the ZooShare members do; 20% don’t know or aren’t sure about it; and 8% do not support it). The Divestment Movement encourages institutional investors to remove their financial support from the fossil fuel industry. Click here to learn more.

7. Supporters of local initiatives

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You may be in the 60% of ZooShare members who often find themselves in situations where their perspective is different from their peers (because of their age/language/culture/background/education etc). For this reason, it is important to surround yourself with a group that shares similar beliefs. You can’t save the planet alone! 77% of ZooShare members have attended a neighbourhood event, 35% are part of an informal community group, and 28% have advocated for a local cause. You are also a part of ZooShare: Most members feel like they are part of a ZooShare community…And 40% of members believe that when people get involved in trying to solve environmental problems, they “make things better most of the time”, if not “all of the time” (8%). 77% of ZooShare members own a ZooShare bond, investing an average of $6,974 (a median of $4,357).

Blog: Member Spotlight: “Who is ZooShare?”

ZooShare is comprised of 3 staff, 7 Board members, and most importantly, over 450 Ontarians from across the province who are a part of our co-operative. Our membership stretches beyond Temagami to the North, Sarnia to the West, and Ottawa to the East. Our membership is concentrated in the city of Toronto.

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Most of ZooShare’s members were born in the 1950s, ’60s and ’70s, but there is also a large number of members born in the 1980s. Baby boomers comprise the largest demographic, followed closely by the next generation, Gen X, then the “Millennials”, Gen Y.

If you’re wondering why people born in the ’90s or 2000s (Generation Z) are investing, it’s because they were gifted a bond by their parents or grandparents.Our youngest member is 9 months old. (Technically most of these “members” are only bond-holders, members must be 18+ to vote at our AGMs).

Finally, we have a small but passionate group of the Silent Generation (Why so quiet?). Happy Birthday to our oldest member, who is turning 83 this month!

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In terms of the gender split, the numbers are very close! The ladies “take the lead” by 1%. We will be following up this blog post with a member-only survey to help us learn more about you, our members. Stay Tuned!

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Blog: Member Spotlight: Betty-Anne Howard

ZooShare investor Betty-Anne Howard is a “financial planner with a social conscience”, meaning she cares about the environment, the world, and how people make their money. While in school, Betty-Anne learned a new way to see the world, and now she passionately champions protecting that world through the UN’s Principles for Sustainable Investment.

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When did you become passionate about the environment?

I’ve always been passionate about the environment…Part of that was because I had to be: We grew up poor, we didn’t have a lot, so we had to reduce, reuse and recycle out of necessity! In the early 80s, when I was in my late 20s, I learned about and developed a feminist construct that allowed me to see the whole picture…What I learned through feminist theory was respect, power…and care for the community and other communities, and that strengthened my passion for the environment.

Why did you decide to invest in ZooShare?

ZooShare sent out a post to the members of the Responsible Investment Association (RIA) asking impact investors to share their stories. As a result of [Frances] reaching out to me, I decided to take a closer look, and I thought “this is something I could really get into”. I’m a big believer of practicing what I preach, like my involvement with the RIA and micro-enterprise lending through KIVA…It just made sense to me, especially with the 7% return, I thought “I would like to get behind ZooShare”.

What are some projects you think other ZooShare supporters would be interested in?

There are many things that are happening out in the community, as well as some things that are unique to Kingston. For example, I’m part of a a group that’s associated with Wintergreen Co-op…and I’ve been a member of SWITCH for about 5 years…

Wherever I go and whatever I do, I look for opportunities to talk about the environment and to talk about issues related to being socially responsible…For example, in my work, I wanted to hear from money managers, to what extent–if at all–we were implementing the UN Principles for Sustainable Investment, because, Environmental, Social and Corporate Governance issues (ESG) form the basis for Socially Responsible Investing (SRI). I spoke with [one of my managers] about [implementing SRI principals and] he was completely behind it, he was prepared to send out a memo about it…and later that week, he received a memo from [the parent company] asking for the same type of transparency! I was excited and thrilled and so proud of [the parent company]…My ideal goal is to not have a separate group of funds called SRIs, I want these principals to be completely integrated in every part of every portfolio manager’s investment decisions…That’s my dream.

Blog: Member Spotlight: Don Ross

Don grew up in North Western Ontario where the outdoors was his playground; As a pilot, he witnessed the sky being used as a garbage dump; Last year, he and his wife Heather only threw out 3 bags of garbage.

Don Ross and Family at Lake Louise

When did you become passionate about the environment?

There isn’t a particular moment that I can say I became passionate about the environment, it’s been a part of my life since I was young. I grew up in North Western Ontario, the outdoors were my playground: Fly-fishing in the rivers, camping in the woods, playing in the snow…It gave me respect for the power of nature…And if anybody has ever gone winter camping in Canada…it certainly teaches you to respect the power of nature!

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In high school one of the class projects was doing a documentary about what was important to you. Mine was an exposé about the pulp and paper mills that I grew up around in Fort William. I put it to music and tried to show how we were using the sky as a garbage dump, pumping all this pollution up into the sky. Not too long after I finished high school, I got my aviation licence: Flying around Thunder Bay, I saw a many factories and mills that reinforced my view that we were treating our air and atmosphere like a garbage dump. It made a very strong impact on me.

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If I had to pick a particular moment when I became more involved as an adult, it would be around the turn of the century: Prince Edward County was going to be first County in Ontario to have wind-farms, and having lived there since 1980, we certainly knew we had a tremendous wind resource here! The people that were opposed to the wind farms were getting a lot more attention than those in favour, so I founded Citizens Advocating for Renewable Energy (CARE), which gave a voice to the silent majority who supported wind power.

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In 2005 my wife Heather and I were some of the first in Ontario to receive the Renewable Energy Standard Offer [the predecessor to the Micro-fit program] in which people were given the opportunity to sell power to the grid. With Bullfrog Power we paid a small premium in order to source our energy from wind and small run-of-river (hydro) projects. We put solar panels on our roof and added more panels after the Micro-fit Program came in. Together, with the solar hot-water we added, it made us more conscious of the power we were consuming and how it was being produced.

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Around that same time, An Inconvenient Truth came out, and that’s also when our 1st grandchild was born…That was my driving force from that point on…When you have grandchildren, that changes everything. I always visualize my grandchildren being my age, 60, what kind of world will we have for them? We have to do things that will make it a better world for them and for their parents.

Why did you decide to invest in ZooShare?

ZooShare fits with what we think is right. We feel like we have to set an example, and leading by example is the best way. I think it was Ghandi who said “be the change you want to see in the world”. If you want something to happen, it’s you who has to make it happen. Rather than just wishing things were different, make them different.

For us, ZooShare was a perfect way to get involved, we really love the idea of making use of waste products. Our society needs to manage our waste better, what better way than making clean electricity from it?

7% is a wonderful, very attractive return on our investment, so for people that are more focused on the financial benefits, you can make some green for yourself while producing green energy. For us it wasn’t as much about the return as much as it was about being a part of an innovative, creative and positive environmental project with high-visibility: We like that [the ZooShare biogas plant] will be in a public place (at the Zoo) where millions of people will see how energy is produced. It will trigger thoughts about how energy is made and consumed. Now, I don’t think energy production is something that most people think about, we all take it for granted.

We were also very attracted by the teaching element of ZooShare. I know we’ll be taking our grandkids to the Zoo again, and we’ll be able to point to the plant and say, “we helped to make that happen” and “we can make the world a better place”.

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Finally, we were very impressed with the professionalism of the team and how our questions were answered. We had the good fortune of knowing Petra [who sits on the ZooShare board] and Daniel [ZooShare’s Executive Director] was wonderful in answering the questions we had. We would recommend to anybody that they get involved in ZooShare and buy bonds.

What are some conservation projects you think other ZooShare supporters would be interested in?

Water conservation is very important to us. I helped start County Sustainability Group. Every year we raise awareness about water conservation through the sale of rain barrels, which coincides with World Water Day. Rain barrels create an opportunity for people to think about where water comes from, and what an important, scarce, and rare resource water is and that we really need to treat it with respect. We use the proceeds from the sale of rain barrels towards a bursary for students in Prince Edward County who show an interest in studying environmental sustainability.

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Heather and I have always been thrifty, not wasteful…One day, on garbage pick up day, we suddenly realized how many bags of garbage people were putting out…We couldn’t remember the last time we did that, so we decided to keep track…It was quite amazing: we only put out 6 bags for the whole year! So I wrote a column about that for the County Weekly News and challenged people to reduce their garbage by 50%. That year we reduced our own waste from 6 bags to 3. We do that by practicing ‘Refuse, Reduce, Reuse, Recycle and Rethink’. ‘Refuse’ and ‘Rethink’ are the ‘silent Rs’: ‘Refuse’ is to be a smarter consumer: consuming less is the very first step. You have to decide between wants and needs. ‘Rethink’ is to think about everything you’re doing and try to find a better way to do it. It’s never being satisfied that you’re doing the best you can, because there’s always a way to do it better.

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Another area that I think a lot of people could think about doing to take better care of the planet–and themselves– is gardening. When you think about our parents during the war, everybody had gardens, it was essential, there’s no reason why anybody who owns property could not have a garden of some size, shape or form. Since I’ve retired I’ve ben carving up my lawn and using more and more garden space and growing our own food. It’s better for you, and it’s an amazing way to keep yourself in good condition, you know where your food is coming from, and you reduce your carbon footprint (instead of buying food that is being transporting from everywhere around the world, you’re going out to your backyard). There’s instant gratification in having your own garden because you can pick it and cook it fresh right away. It also increases your own food security, knowing you can grow it and store it and have it there when you need it. You can also support your local organic growers and farmers, CSAs and community gardens, and advocate for bees and pollinators that are being devastated by neonics.

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Gardening is also a great tool for the next generation. it’s a skill that kind of got lost after our grandparents, but when kids see it, they are amazingly interested in how things grow. There’s nothing better than taking my grandkids to the garden. In our generation, people have a consciousness of what we are leaving behind…it makes your decisions easier, it makes you think, “it’s not about me it’s the people who follow us”.

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About ZooShare

The ZooShare biogas plant will recycle manure from the Toronto Zoo and food waste from Canada’s largest grocery chain into renewable power for the Ontario grid. This process will reduce greenhouse gas emissions by the equivalent of removing 2,100 cars from the road each year, and will return valuable nutrients to the soil in the form of a high-quality fertilizer. To build this project, we are selling bonds that earn a return of 7% each year for 7 years.

If you are a ZooShare member interested in being profiled for our Member Spotlight, please email Frances for details.

Blog: Member Spotlight: Denice Wilkins

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Denice and John at ZooShare’s “Thanks A Million!” party October 2014.

ZooShare Investor Denice Wilkins is a lifelong environmentalist, protector of turtle eggs (ask her about Turtle ICUs) and even owns an organic blueberry farm in Tweed, Ontario. Denice and her husband, John Wilson, built and designed their passive-solar home.

When did you become passionate about the environment?

“You’d think Detroit would be a weird place to become so interested in nature, but you don’t have to live in the country to become passionate about the environment,” Denice points out. The Michigan-native founded a neighbourhood environmental club at the age of 10, in which duties included: alleyway trash pick-ups and stuffing neighbours’ mailboxes at dawn with messages like ‘Keep America Beautiful’, written in red and blue. She and her friends even wrote to the Governor of Michigan and told him about their environmental concerns “and he wrote back!” exclaims Denice. Meanwhile, in Quebec, Denice’s future husband (John Wilson, pictured above) was catching frogs and snakes and appreciating nature “the country-way”. While Denice went on to get a degree in Environmental Education, John became a wildlife photographer and cinematographer. “He shot his first wildlife film in The Galapagos, during an 8-month motorcycle trip through South America,” Denice reveals. The pair even made films together in Iceland and South Africa.

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Why did you decide to invest in ZooShare?

“We always wanted to invest in socially responsible investments, and so when I heard about ZooShare and the idea of ‘impact investing’, I really loved it because we didn’t want to profit from things we think are wrong: tobacco, nuclear missiles, etc…” laughs Denice. “And responsible investing is about the environment, social justice, gender equality…[Those concepts] are a part of our lives, our careers, our passions…and so ZooShare fits beautifully into that…It all weaves together…I’m very passionate and concerned about the state of the planet, from extinction to climate change to the myriad of problems that are impacting the planet right now…And I really believe in the power of one: The power of one person to make a difference, and the power that one idea can have to inspire a group of people to make a larger change…When you feel so powerless…It’s easy to become apathetic and say ‘there’s nothing we can do…we’re on the Titanic and it’s going down’, but investing in ZooShare is a way to do something, and that just helps me feel a little bit better about things.”

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What are some conservation projects you think other ZooShare supporters would be interested in?

Denice’s husband, John, was really ahead of the curve when he designed their passive-solar home 35 years ago: “He was an early adopter of energy efficiency,” explains Denice: “The house is oriented to the south, with lots of large windows to let the light in. The windows on the North side are smaller and fewer. We only have one level that is above ground and the rest of the house is below ground, which keeps the house insulated. On a sunny day we don’t need any heat source on at all…Until the sun goes down, then we start our wood stove…We’re not off the grid, but we have a solar hot-water heater, and our home is Bullfrog powered.

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(Flikr Photo Credit)

Denice and her husband also own Wilson’s Organic Blueberries, an acre and a half farm in Tweed, Ontario, where people can pick their own organic blueberries (July through August). “We also help pick blueberries for people who don’t want to pick their own,” mentions Denice.

In addition to being a member of ZooShare, Denice has another special connection to the Zoo: “One cool thing I didn’t mention is that I am on the board of the Quinte Field Naturalists, and one day we received a package from the Zoo about their turtle conservation efforts. We worked with the Toronto Zoo to put a turtle nesting beach on my property.” Denice learned about Turtle Nest Protectors, simple contraptions that prevent rapidly growing raccoon and skunk populations from devouring turtle eggs, which are in decline due to habitat loss. Although Turtle Nest Protectors are easy to make, Denice recognized that most people wouldn’t bother making them, “so we sell them inexpensively,” she adds: “Turtle Nest Protector is a boring name, I prefer ‘Turtle ICU: Incubation Care Unit.”

“Turtles are very site-loyal,” Denice explains, “if a turtle nested in your yard last year, it will probably come back. And please help a turtle across the road! The ones that are killed on the road are generally females going out in search of a place to nest. If it’s safe and you can pull off the road, help the turtle go in the direction it was heading.”

You can read more about Denice’s Turtle Initiatives here.

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About ZooShare

The ZooShare biogas plant will recycle manure from the Toronto Zoo and food waste from Canada’s largest grocery chain into renewable power for the Ontario grid. This process will reduce greenhouse gas emissions by the equivalent of removing 2,100 cars from the road each year, and will return valuable nutrients to the soil in the form of a high-quality fertilizer. To build this project, we are selling bonds that earn a return of 7% each year for 7 years.

If you are a ZooShare member interested in being profiled for our Member Spotlight, please email Frances for details.